Marketing Manager

We are looking for an exceptional Marketing Manager to support the dramatic growth of our marketing channels, including SEO, Display Marketing, Email, and offline channels and to assist in building affiliate partnerships for a fast-growing fintech company. We need someone who is an expert in various performance marketing channels and also drives world-class execution to consistently optimize performance in those channels.

Responsibilities:

• Identify target audiences and drive demand generation by creating and executing multi-channel campaigns across the lead and customer lifecycle
• Lead the design, execution, and optimization for Paid, Performance Marketing channels (SEM and Display Ads) and SEO
• Support in developing affiliate partnerships and additional indirect channels
• Copywriting, creation of campaigns and ad design
• Landing page optimization testing and tracking
• Lead the strategic planning, development, and implementation of our content and email marketing
• Set, monitor and report on ROI specific to each marketing channel.
  Build-out and maintain marketing metrics dashboards and targets for high-level metrics by channel, as well as operating metrics that are used to guide daily/weekly spend decisions
• Ensure the alignment of communication and messaging across all marketing channels
• Develop marketing material with appropriate localization to various international locations
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds to reach optimal results
• Manage relationships with external suppliers/agencies in terms of deliverables, timelines, and costs.
  Build a marketing team while getting the most out of existing resources
• Understand industry trends and opportunities in order to continuously improve our position

Qualifications:

• 5+ years in digital/ tech marketing role(s); strong preference for background in small business lending, factoring, or other financial services vertical
• Experience working directly with a sales team to ensure marketing message and mediums match customer buying habits
• Multi-channel demand generation and branding to lenders and accountants in the US and in Canada
• A quantitative approach to marketing performance with an eye for creativity and detail
• Track record of establishing and executing against the defined strategy
• Proven ability to build, manage, and lead a marketing team
• Ability to build processes, systems, and standards
• An entrepreneurial attitude and the ability to work in a fast-paced environment
• Ability to work on several projects with team members based in multiple locations
• Self-starter with a proven track record of working under own initiative to prioritize, plan and deliver results aligned to business objectives
• Experience with marketing automation and CRM tools
• Excellent written and verbal communication skills and an ability to align peers around a common vision

If you feel like this is a good fit for you, we would love to meet you. Please send your resume to jobs@moneythumb.com