Starting or owning a business means you are getting into a competitive world. It is inevitable because you have to keep an eye on your competitor's content and other things for a successful business. And all this requires numerous workers to handle the processes individually.
But being an owner of a small business, it may not be possible for you to invest in hiring a marketing staff. While at the same time, all tasks need to be completed successfully.
Your best bet is to take advantage of digital marketing tools that help small business owners who don’t have a marketing team. Below are 10 of the best of those types of digital marketing tools:
1. HootSuite
Your availability on social platforms is crucial for conquering any business field, even if you are a business owner without a marketing team. This requires a considerable amount of time or maintaining a consistent presence on social media platforms. While at the same time, it is necessary for the successful growth of your business.
A digital tool known as HootSuite is available to keep you steadily active on social media. HootSuite is that beneficial tool that schedules your posts in advance.
It allows you to answer the comments of your influencers within a dashboard. Besides this, most importantly, HootSuite manages your posts when your influencers are most active. It does manage all your social media stuff even when you are sleeping.
2. HubSpot
Small business owners like you who do not have a marketing team and have to run several campaigns face great difficulty in managing their multiple advertising campaigns. Therefore, to ease your business loads, HubSpot is here to assist you in taking your business to the next level.
HubSpot covers all your campaigns running on different platforms to a single dashboard. In this way, you do not have to be frustrated with looking after the advertising campaigns individually.
It is well-known for better marketing, more sales, and excellent Customer Relationship Management (CRM). The optimized templates in the HubSpot prove helpful for the automation of marketing, landing pages, lead management, and call-to-actions.
3. Google Analytics
A fantastic digital tool proven to be highly beneficial for marketing strategies is Google Analytics.
The wonder is that Google Analytics is free and provides numerous sources for help with marketing. Google Analytics allows you to keep an eye on who is visiting your website. It also tells you the source from where the traffic to your site is coming. In this way, it is fruitful for your marketing business because you can take the required strategies according to the data collected by Google Analytics.
4. Canva
Attractive images attract visitors more to any website because it is clear that no one likes dull and colorless things. To keep your business successful, you should add photos and videos related to your content. In this way, you will have a good chance of getting more visitors to your website and more sales.
Canva allows you to do all your graphic work. At this site, you have a variety of designs available for creating infographics, social media posts, ebooks, and many more related to your taste and requirements.
At the same time, you don't need to worry that you don't have any graphic designing team or you are not experienced as well. Because Canva enables you to drag and drop your favorite designs, and then if you want, you can edit them. Otherwise, you are free to download your selected photo or any visual and use it for your business.
5. MailChimp
Email marketing is used by almost every businessman who is seriously passionate about growing their business. It has been proven that email marketing provides a significant return on investment, (ROI).
If you are running a business without a marketing team, MailChimp is going to be beneficial for your business. MailChimp is a powerful digital marketing tool. It allows you to manage your emails and send them to your subscribers.
A plus of MailChimp is that its services are entirely free for small business owners who have a subscriber list of less than 2,000.
6. Ahrefs
One of the most important aspects of marketing your small business is ranking on search engines like Google. This is how potential customers who are searching for your services often find you.
Ahrefs plays a significant role in ranking your content by suggesting proper keywords, off-page backlinking strategies, and SEO techniques. With all this in play, you are going to rank your content.
Besides other numerous excellent tools of Ahrefs, it also improves your SEO if you are not an SEO expert. In this way, Ahrefs makes your content more optimized and attracts more visitors.
7. DropBox
Without having any teammates, business owners predominantly suffer because they do not organize things. As you know, for a successful business, organizing is essential.
DropBox brings all your business concerns to one board to save your time. Thus you don't have to worry about all the documents individually.
DropBox enables you to allow only certain people to see your documents, and you can also connect to Zoom or any communication tool here. Thus your data is stored safely in one place, and you do not need to open or install and send documents individually.
8. Slack
You have to communicate with any business partners or with any person related to your business. For this, you need an efficient and powerful communication tool like Slack.
Many people in business like Slack because it helps them communicate smoothly and without disruption. With it, you can also make separate groups for the different categories of your business colleagues.
It has the facility of connecting apps more than 2,400, with which Zoom, Calendar, and any project management apps are at the top. Hence it saves a lot of your time and lets you communicate easily without any business team.
9. Trello
Every person in business needs a tool for completing their work with as little stress as possible. A digital tool Trello will save you time and stress by managing all your projects on a single dashboard.
Getting set up with Trello is relatively easy and can be done within a few minutes. You can also get suggestions from others about your content before posting through this tool. Before Trello, emails and similar other apps were used to handle projects but that led to disorganization and confusion. That is why Trello is a good substitute.
10. Buzzsumo
Whether you are just starting a business or you already have one, you have to know things about your competitors. By knowing your business inside out, what your potential customers want and understanding your competition, you can prepare marketing content based on this knowledge.
In this regard, the Buzzsumo tool is quite helpful. Because Buzzsomo gives you an insight into what is most liked by your audiences and what your competitors are doing.
Buzzsumo allows you to understand your ongoing competition level in-depth. For example, if you search for any topic in Buzzsumo, it will show you complete details of every topic, including how much traffic it is getting and from where. That is why Buzzsumo is one of the favorite digital tools for small business owners who have to manage everything themselves.
In Conclusion
Some people would never consider starting a business without a marketing team. But this does not have to be your mindset. You can quickly grow your business on your own with the help of the above digital marketing tools.
References:
https://smallbiz.tools/small-business-marketing-tools/
https://animoto.com/blog/video-marketing/digital-marketing-tools
https://neilpatel.com/blog/online-marketing-tools-start-business/
https://www.orbitmedia.com/blog/tools-for-small-businesses/
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