If you own a small business, finding ways to help your business grow online is always a challenge, but one that must be addressed. The problem many small business owners find is that there are too many choices to make when it comes to small business online marketing tools. Information overload. Which makes it hard to choose.
We know how busy you are trying to run your small business. So to help you with this issue of too much information, in today's post the Rule of Thumb blog from MoneyThumb has done our research and we are going to help you narrow down your choices by listing what we believe are the 4 best and most essential online marketing tools for small businesses. We have listed our selections below:
- Google Analytics--By far our favorite choice for help with online marketing for your small business is Google Analytics. There are SO many ways you can improve your online marketing using this analytical tool. To help you figure out how to set up and best optimize Google Analytics for the ultimate marketing experience, read this article from one of the best online marketers in the world, Neil Patel.
- Crazy Egg--This is a wildly popular heat mapping tool that gives you solid insight into what your visitors are doing on your website. It tells you where they are scrolling, clicking, etc. It can also be extremely useful as you work to optimize your website. CrazyEgg delivers a number of key benefits. It can help you enjoy better site visitor engagement and more conversions. You can run A/B testing to help you pinpoint problem areas with marketing and hone in on better results.
- Hootsuite--Small business owners who are smart marketers understand that being on social media is a requirement for modern online marketing and for running your small business. You should treat social media as an important tool in your marketing toolbox. However, social media can quickly become an unmanageable nightmare. Hootsuite can help you tame the social media beast. It is a social media management tool that allows you to quickly and easily schedule updates in advance. Perhaps best of all, you can use it to “listen” to what people are saying about your company. It will help you respond quickly.
- Unbounce--This tool helps you create the best landing pages possible. Your landing page is very important because it will help get new leads. Maybe for a product, you want them to buy, or even just to get new website visitors to subscribe to your small business newsletter. With Unbounce, you can create and optimize dedicated landing pages that prompt your visitors with one focused goal instead of leaving them to wander a site full of distractions.
As the creator of the best PDF financial file converters on the market, MoneyThumb would be remiss if we didn't count our tools that help small businesses as number 5. The time saved by using these tools to convert financial statements can help your business by leaving you more time for growing your business with the 4 best online marketing tools we have listed above. Follow this link to take a free test drive of our PDF financial file converters specifically designed for small businesses.