Here at the Rules of Thumb blog from MoneyThumb, we sympathize with you if pushy salespeople get on your nerves. They get on our nerves too. The same can go for small businesses who are trying to promote their product or service. If not handled right, their promotional attempts can be quite annoying. If you are a small business owner, the last thing you want to do is irritate and annoy your potential customers. There are ways to promote your business without being annoying. This article from Lendio covers the topic so well, we wanted you to read it too.
Below is a recap of that Lendio article:
Adam Witty, CEO of Advantage Media Group and ForbesBooks, says he catches too many business owners “humblebragging” and being “overly self-congratulatory.” He says, “Confidence can turn to cockiness quickly and actually do damage to [a] company’s reputation.”
Every business owner trying to spread their message—which is all of them, really—needs to make an impression that leaves the listener with a positive feeling. Irene Scopelliti, co-author of You Call It “Self-Exuberance”; I Call It “Bragging,” suggests that business owners should become more aware of their audience’s demeanor.
“We find it very hard to imagine what it’s like to be in any emotional state other than the one we’re currently in, especially the emotional states of another person,” Scopelliti notes. “Braggarts tend to systematically overestimate how much the listener will share in their positive emotions.” She recommends looking into an audience member’s eyes and reading body posture.
The Power of Storytelling
Storytelling is another approach with a proven track record. 3M executive Gordon Shaw was one of the first to discover the power of stories in business. “[I] train [my] sales representatives to paint stories through word pictures so that customers will see how using a 3M product can help them succeed.”
Likewise, Adam Witty advises business owners to tell engaging stories because “stories connect [entrepreneurs] to [their] listeners.”
Humor Eases the Way
Experts also suggest incorporating humor into your conversations. Dwight D. Eisenhower once said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Business owners who want to get the ball rolling need to create positive interactions between themselves and potential partners or customers.
By taking strides to become personable, empathetic, and humorous, business owners can avoid annoying their listeners and better accomplish the goal of spreading their messages like wildfire.
The MoneyThumb team agrees that nobody likes a braggart, that humor goes a long way toward putting potential customers at ease and that storytelling is a much more accepted way to promote your business. We'd love it if you shared this blog post with your fellow small business owners, either by emailing them the link or sharing it on your social media page. All small business owners need and deserve to read it.