There is one thing for sure; Covid-19 or not, the human spirit will not be dimmed when it comes to Christmas. In fact, most of us are feeling even more moved to have a special Christmas celebration in 2020. If life has taught us anything this year, it is to be grateful for what we have and to realize that no one knows what the future holds. And even though there are a record number of people who are unemployed this year, folks are still going to find a way to shop for their loved ones. Although they may not have as much money to spend as in previous years, the spirit of giving is stronger than ever.
If you own a small business and have been wondering whether it is worth the effort to advertise during this holiday season, The Rules of Thumb blog from MoneyThumb would like to suggest that not only do you need to market your products or services, you need to increase your marketing efforts and begin marketing now, especially if you sell digitally. So many people are either locked down again or afraid to go out, so more people than ever will be doing their Christmas shopping online.
However, since things are far different this year than they have ever been, your small business holiday marketing plan should reflect this. Below are a few facts along with unique small business marketing tips to compliment those facts. The following facts and small business marketing tips are specifically designed for a Covid-19 Christmas:
More People Will Be Shopping Locally--There has been a movement going on for years that is more relevant than ever now. That movement is about helping the smaller business owner by shopping locally and diverting funds from conglomerates and corporations to smaller, family-owned, and mom and pop establishments. If this is you, now is the time to be advertising heavily in your local community by doing things like buying a spot on your local radio station, putting a small ad in your local newspaper, or passing out discount flyers around town.
Online Purchases Will Skyrocket--More people than ever will be doing all of their Christmas shopping online this year, so your digital sales may be what makes or breaks your small business in 2020. Now is the time to be heavily marketing your website or online store on social media and offering fantastic specials. Be very proactive for the next month by staying in regular contact with your digital customers using social media and email.
Shoppers Will Be Seeking Tradition--Not only will holiday shoppers be seeking deals locally and online this Christmas, but they also have a need to feel a strong sense of tradition. There are several things you can do as a small business to offer a feeling of Christmas tradition, like playing Christmas music in your local store, decorating to the hilt, and revamping your website and social media page to express the holiday spirit. Offer your buyers a holiday experience in whatever way moves you so that they too will be moved.
Enjoy The Season Personally--Your personal enthusiasm for the holiday season will be felt by your customers, both locally and online. Do whatever it takes to get yourself in the holiday spirit starting now and share that love of Christmas with your customers. Now more than ever we need love, hope, and laughter and if you are feeling these things genuinely, it will come across.
By using the 4 simple marketing tips above this holiday season, we are confident that your small business may see a better sales year than ever. We would love it if you would share this blog post on your social media page so that your small business peers can take advantage of what we have offered. From The Rules of Thumb blog and the MoneyThumb team, we wish you a prosperous holiday sales season and a Happy Thanksgiving!