If you are a small business owner it is a given that you have been excited about improving and growing your business since you created it. You started your small business with what you feel is the best product or service in your chosen niche. However, when the calendar rolled over to 2020, like many small business owners you are infused with new hope for growing your business and you are having 20/20 vision about the future.
To help you grow your small business in 2020, the Rules of Thumb blog from MoneyThumb would like to offer the following 4 tips that should be used by all small business owners for business growth:
- Provide Great Customer Service--Without customers, you have no business, so it stands to reason that your first task--next to offering a great product or service--is to make sure you provide the very best customer service. Great customer service speaks for itself, so it is a given that word of mouth will spread that you are stellar at taking care of your customers. This will lead to new customers organically. In 2020 you want to personalize your experience with your customers and get to know them. This will go a long way toward making sure you stand out from your competitors.
- Have a Great Website and E-Commerce Store--As a small business owner, we hope you realize that without a website you are pretty much considered a dinosaur. So many old-school business owners have balked about getting a website, but even they are now seeing the necessity of having one. Most people, when they decide to buy something, even if they are planning to buy the product or service offline, will do some research online before making their buying decision. If you sell online, you need to make sure your website is professional and user-friendly. Potential buyers who find a website that is amateurish and hard to maneuver will instantly leave your site and begin searching among your competitors. You should have an easy to use e-commerce system or shopping cart to make purchasing your product or service as simple and hassle-free as possible. Most small business owners are not digital gurus, so it is smart to hire a professional to build your site and e-commerce system. The right designer will save you a ton of headaches and lost sales.
- Be Active on Social Media--You should at the very least have a Facebook page for your small business. It is even better if you are active on your Facebook page and you consistently communicate with your FB page followers. It can be fun, so don't be afraid of beginning. Just be yourself. Don't always be touting your product or service. Be a real human being. Get to know your followers, show interest in them and their lives and share your own struggles and victories. Many businesses choose to also have Twitter and Pinterest pages. LinkedIn is a great place to network with other small business owners. Once you get these accounts set up, sharing the post from your blog or simply maintaining contact with your followers only takes minutes of your time, but these minutes can add up to big growth for your small business. As with your website and e-commerce system, if you don't feel you have the skills to build and/or maintain them yourself, hire a professional to handle the job. It will well worth the money.
- Be Open and Receptive to Change--We think the actor Alan Alda summed it up best when he said, "the secret of life is three words: adapt, adjust and revise." The world we live in now is constantly changing, and it seems more rapidly than ever. As a small business owner, to stay relevant you must be adaptable. Always be open and even receptive to change. Change is good. Don't fight it. If you see that something you are doing is not working, find a better way. Network with other small business owners and always be learning and growing. Improve your product or service, your customer service, your website and e-commerce system, and social media as needed. Be cutting edge. It will make you stand out from your competition.
Of course, MoneyThumb is a bit prejudice since we do sell the most popular product in our field, but we feel one last tip needs to be implemented to help grow your small business in 2020 and that is you should be using our PDF financial file converters created for small businesses. You will be amazed at the time and headaches this will save you when handling your small business financials.
We wish you the very best of luck with your small business in 2020. However, if you follow the above advice, you really won't need much luck at all.