The Rules of Thumb blog from MoneyThumb likes to cover many areas of interest, most being accounting-related content. However, we do often refer to small business issues. After all, your accounting business is a small business, right? To get more clients, you have to advertise. In our digital age, making sure you are reaching people online is of utmost importance. So today we are going to share the top 5 types of online marketing strategies and give you some tips on how to use each one effectively.
Search Engine Marketing
This portion of marketing is critical for a small business. It gives you a chance to compete with larger companies by being visible in search engines. Since people use search engines to find products both online and locally, it is important that your company place high in search results for words that relate to what you are selling. Professional Internet marketing firms offer this service under the name of search engine optimization. They can make sure your site is visible to those looking for your product when using a search engine. However, you can learn how to do SEO yourself, though it takes time to learn and understand.
Local Search Marketing
This includes website optimization for search results, but in addition, integrates a search engine's function of maps. This is especially true with Google, where your business can be listed with mapping and address information, giving a prospective customer what they need to visit your establishment. Your phone number and website address can also be listed.
This strategy revolves around giving a prospective customer information about your product or service, as well as information in general. Everyone is trying to sell, but those that can inform are more likely to get sales. People will attribute a certain level of expertise to a company, and this instills confidence in the consumer. Content marketing in the past was often done with printed brochures and guidebooks, but today, this can be done with articles and other forms of information on a business's website, and with blogs like our Rules of Thumb blog.
Social Media Marketing
This type of marketing can be tricky. Everyone talks about social media, but the truth is, it can be difficult for companies to integrate social media into their business. The type of media used, as well how it is used, is dependent upon the type of business you have. For some companies being in touch with their customers and giving them breaking news can be an important element of success.
Other business, such as a local restaurant, have seen success using social media by letting customers know of the latest specials and new additions to their menu. The most important aspect of social media is to use it to strengthen your customer base to achieve repeat sales.
This form a marketing is crucial to a small business online or offline. Essentially email marketing is about building a list of customers and prospective customers. This list of names and emails are people who are interested in your business, and you know this to be true because they have opted into this list themselves.
Perhaps they were offered future updates on products as well as coupons to sign up. As this list grows, it becomes more valuable. In fact, many marketing professionals consider this to be, in the long run, the most important small business marketing strategy in the long run. Once you have built a decent list of email subscribers, it is urgent that you send out a regular newsletter, which can contain specials offered only to subscribers and updates on your product or service.
If you have a small business, you need to take all of the above five areas of digital marketing into consideration. Some of these areas of marketing will be more important and effective, depending upon your type of business. Once you implement each one and work the strategy, you will learn which ones work better for you.
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