As with any major shift in our lives, there is always adaptation. The coronavirus pandemic has brought several important changes to the way small businesses are handling their marketing efforts. In fact, in this study by Viamedia, presented by BusinessWire, 83% of companies have changed their marketing tactics in response to the pandemic and 46% are offering incentives and promotions to drive sales and continue operations during this time.
To help your small business adjust and/or revamp your marketing efforts during these trying times, The Rules of Thumb blog from MoneyThumb would like to share advice the experts have to offer.
- WordStream offers some great advice regarding changes to marketing caused by the coronavirus in this article. A few highlights include how small business marketers should increase communication with their current customers and potential customers on social media. The article also says small businesses should change their business hours and include any other changes to their business caused by the coronavirus on their Google My Business profile. WordStream offers this free downloadable guide, How the Novel Coronavirus Pandemic Has Impacted Online Advertising—And How to Respond.
- Adweek offers tips for small business marketers during coronavirus in this article. Highlights include the following:
Key insights:
Brands can e-commerce, partnerships, and unlikely pivots to remain successful.
The better the community relationship, the higher the customer loyalty during crises.
Businesses will benefit from implementing the changes they've made into their permanent structure.
-
- Neil Patel, one of the most respected online marketers in the world, has a tip for small business marketers that might surprise a lot of people during a time like this. "With your website and business, consider what you can give away for free. Anything you can do to help people out is appreciated, especially during this difficult time. You’ll also find that it will drive you more visitors, which is a nice indirect benefit." This article where that quote was taken from offers proof that this marketing strategy works. Mr. Patel always writes very in-depth and helpful articles, so be sure to read the whole thing to get the most out of his advice. There are plenty of other helpful tips for small business marketers during coronavirus.
- MailChimp has quickly become one of the most respected email programs available. In this article titled Marketing Help for Small Businesses Navigating COVID‑19, MailChimp offers recommendations and resources for guiding small businesses through unforeseen circumstances.
- This article from Harvard Business School titled Your Customers Have Changed: Here's How to Engage Them Again is a fantastic resource for small business owners and/or marketers. The article emphasizes the same thing WordStream had to say. Here is a quote from the Harvard Business School article, "What is clear in the COVID-deaccession is that this change in customer behavior is pushing firms into a new “directional reality.” Firms need to adapt to shifting customer wants by engaging a more customer-centric philosophy. Rather than expecting their customers to come to them, they need to go to their customers." There is a lot of other good advice in that article, so be sure and read it in its entirety.
We hope the above information will help you as a small business owner better understand marketing during coronavirus and how to adapt your strategies. As a bonus, we would like to share this quick survey offered by Endeavor Business Media. For answering the questions about how the pandemic has affected your business you will be entered to win one of 4 $50 Visa cards.
The MoneyThumb team would appreciate it if you shared this blog post on your social media page so that other small business owners who follow you can take advantage of the information obtained herein.
Leave a reply