As with any major shift in our lives, there is always adaptation. The coronavirus pandemic has brought several important changes to the way small businesses are handling their marketing efforts. In fact, in this study by Viamedia, presented by BusinessWire, 83% of companies have changed their marketing tactics in response to the pandemic and 46% are offering incentives and promotions to drive sales and continue operations during this time.
To help your small business adjust and/or revamp your marketing efforts during these trying times, The Rules of Thumb blog from MoneyThumb would like to share advice the experts have to offer.
- WordStream offers some great advice regarding changes to marketing caused by the coronavirus in this article. A few highlights include how small business marketers should increase communication with their current customers and potential customers on social media. The article also says small businesses should change their business hours and include any other changes to their business caused by the coronavirus on their Google My Business profile. WordStream offers this free downloadable guide, How the Novel Coronavirus Pandemic Has Impacted Online Advertising—And How to Respond.
- Adweek offers tips for small business marketers during coronavirus in this article. Highlights include the following:
Brands can e-commerce, partnerships, and unlikely pivots to remain successful.
The better the community relationship, the higher the customer loyalty during crises.
Businesses will benefit from implementing the changes they've made into their permanent structure.
We hope the above information will help you as a small business owner better understand marketing during coronavirus and how to adapt your strategies. As a bonus, we would like to share this quick survey offered by Endeavor Business Media. For answering the questions about how the pandemic has affected your business you will be entered to win one of 4 $50 Visa cards.
The MoneyThumb team would appreciate it if you shared this blog post on your social media page so that other small business owners who follow you can take advantage of the information obtained herein.