Throughout history we as a species have experienced many tragedies and times of crisis. However, we always seem to come out better for it. The human spirit is a marvelous thing, and like Emily Dickinson so aptly noted, "hope is the thing with feathers that sings all day and never ever stops."
So many small businesses were forced by the government to close due to Covid-19. With what looks to be the worst behind us, businesses are slowly beginning to reopen. Today on the Rules of Thumb blog from MoneyThumb we would like to offer advice for small business owners on reopening your business. But we not only want to help you navigate your reopening; we want you to come back stronger than ever. The following pieces of advice should help you accomplish that mission:
Business.com has this great article to guide you through reopening your small business. The article goes into great depth concerning guidelines for reopening small businesses safely. They even compare the US president's reopening plan to the plans of each US state. What really impressed us about the article is this state by state guide for reopening businesses from the US Chamber of Commerce. The tips in the article offer ways to reopen your small business that are both safe and profitable.
The advice in the above-mentioned article is helpful, but it mostly discusses safety. What we'd like you to do as a small business owner is reopen your small business with not only the safety of your employees and customers in mind but with the perspective of hope. With a fire in your belly and a positive attitude, you CAN come back stronger than ever.
One way to come back stronger than ever is to revamp and escalate your marketing and social media strategies. Look upon this reopening and your marketing plans as a reboot, and a breath of fresh air. GoDaddy, a major web hosting platform, is holding a free webinar on May 27, 2020, titled Customer Engagement: 4 Ways to Update Your Social Strategy For the New Normal. Below are the tips being covered in the free webinar:
- Replace in-person conversations with virtual ones on Facebook, Twitter, and Instagram
- Get the word out and create value for your local community
- Analyze and improve your 2020 business strategies
- Assess whether it’s safe to re-open and how your business can prepare
If your small business is large enough to have a sales team, read this free guide from Close.com titled Leading Sales Teams Through Crisis: Advice and Guidance From Industry Experts. Below is a description of what all you will find in the guide:
"We can't keep selling the way we used to sell pre-COVID. The teams that survive and thrive in this pandemic are those that adapt faster to the new realities. That's why we've curated the best advice on navigating through this crisis in our latest book.
You'll learn how to overcommunicate without micromanaging, why your free product strategy may need adjustment, how to use change to create new opportunities, and why keeping your sanity is the first step in helping your team."
One not surprising aspect of this pandemic is that tons of people are choosing to shop online, something that has pretty much been forced upon us if we prefer not to brave the offline shopping world where fear is prevalent and often masks are required. The good news is that if you own a small business that sells online, as this article from InfiniGeek.com observes, you may be experiencing more profits than ever. If you are a small business owner who has yet to create at the least an online shopping portal, now is definitely the time to make that happen.
The Rules of Thumb blog from MoneyThumb hopes the above pieces of sage advice on reopening your small business and even coming back stronger than ever are a big help to you. We would appreciate it so much if you would share this blog post on your social media page so that your peers who are small business owners can benefit from the information.